Body Transformation Privacy Policy

Effective: May 20, 2018


At Body Transformation, our mission is to make consumers and end-users better by enabling their ability to achieve their goals through our passion, design, and the relentless pursuit of innovation. That mission covers our offline and in-store activities, and extends to our online community as well through our websites, applications, and connected products and services (which we collectively refer to in this Privacy Policy as the "Services"). Our Privacy Policy describes how we collect and process your Personal Data through our websites (e.g., including, but not limited to,, ("Websites")), corresponding Mobile Apps, in store, at events and on campus. We encourage you to read this Privacy Policy as well as our Terms and Conditions of Use (referred to throughout as our “Terms").


Note to Residents of the European Union: In order to comply with the requirements of the European General Data Protection Regulation (GDPR) for our European consumers and users, this Privacy Policy outlines the legal basis on which we process your Personal Data and provides other information required by the GDPR. Further country/region specific information for our European consumers and users is outlined in the Country/Region-Specific Disclosures section.

Who We Are

We are Health Interventions Limited. We sell fitness equipment and provide Internet and mobile app-based services including, for example, the apps linked to below ("Mobile Apps"):

Body Transformation

Information About Your Personal Data

This Privacy Policy relates to data about you, your devices, and your interaction with our Services.

"Personal Data" is information that can be used to identify you, directly or indirectly, alone or together with other information. This includes things such as your full name, email address, phone number, precise location, device IDs, certain cookie and network identifiers, and "Fitness and Wellness Data."

Body Transformation collects, uses, discloses and processes Personal Data as outlined in this Privacy Policy, including to operate and improve the Services and our business; for advertising and marketing; and to provide you with innovative fitness and wellness services, as further described in this Privacy Policy.

We may create de-identified or anonymous data from Personal Data by excluding data components (such as your name, email address, or linkable tracking ID) that makes the data personally identifiable to you, through obfuscation, or through other means. Our use of anonymized and de-identified data is not subject to this Privacy Policy.

How We Collect and Use Personal Data

We collect your Personal Data in a number of ways and for various purposes, including:

When you register for an account or interact with our Services. When you input Fitness and Wellness Data within our Services or use our Services that collect or infer such data from mobile device sensors.

When you give us permission to collect Location Data.

When you communicate with us or sign up for promotional materials.

When you participate in special activities, offers, or programs.

When you engage with our online communities or advertising. Read More

When you access third party products and services.

When you connect with us through social media.

When we collect data from third parties or publicly-available sources. Read More

When we leverage and/or collect cookies, device IDs, Location, data from the environment, and other tracking technologies.

When we track you in Store.

When we aggregate or centralise data.

When we link you to friends across platforms.

When we provide you geographically relevant Services, offers, or advertising.

When you ask us to customise apparel, products, or Services.

When we comply with Legal Requirements or Obligations, Law Enforcement, and for Public Safety Purposes ( Country/Region-Specific Disclosures may apply).

How We Disclose Personal Data

We may disclose your Personal Data for the purposes as described in the prior section of this Privacy Policy and in the following ways:

To Affiliates and Partners

To Service Providers and Vendors.

To Social Network Providers.

For Advertising and Marketing. 

For Certain Analytics and Improvement 

For Interest-Based Advertising. 

For Legal Compliance, Law Enforcement, and Public Safety Purposes (Country/Region-Specific Disclosures may apply).  Read More

In the event of an actual or contemplated sale. (Country/Region-Specific Disclosures may apply). 

A list of types of companies with whom we share data is available here.

Legal Basis for Processing

This section addresses the legal basis for processing your data if you reside outside the United Kingdom (within the United Kingdom, you typically provide consent when you receive notice of this Privacy Policy in a website link or mobile app). Some processing is addressed in multiple sections because more than one legal basis may apply depending on the circumstances or service.

For the purposes of applicable data protection laws, Health Interventions Limited is the controller of the Personal Data you provide to us ("Data Controller"). As a Data Controller, we process the Personal Data we maintain about you in accordance with this Privacy Policy. If you have any questions or concerns regarding the processing of your Personal Data, or if you have questions regarding this Privacy Policy, please see our contact information.

Note for Residents of the European Union:

We collect and process your Personal Data for a variety of purposes outlined in this Privacy Policy. In certain cases, separate consent is not required, including:

For the performance of a contract 

To meet legal obligations 

For Legitimate Interests

Consent as a Basis for Processing

In some cases, we will ask for your consent to process your Personal Data. You may indicate your consent in a number of ways, including, as permitted by law, ticking a box (or equivalent action) to indicate your consent when (i) providing us with your Personal Data through our Services or a form (including enrolling in Promotions); or (ii) registering or creating an account with us. Due to different countries' laws governing consent for the collection and use of Personal Data, the requirements for consent will differ across regions. We may request your consent for a number of activities including:

Body Transformation Marketing and Communication.

Sharing with Third Party Services.

Third Party Marketing.

Collecting Mobile Device IDs, Advertising IDs, and Data from Sensors.

Processing Sensitive Personal Data.

Collecting and Sharing Location Data.



Transfer of Data.

Automated Processing.

To Enable Social Sharing and Connect with Us on Social Media.


Interest-Based Advertising

Interest-based advertising is advertising that is targeted to you based on your web browsing and app usage over time and across websites or apps. Our advertising practices also include the creation and use of "audience segments." You have the option to restrict the use of information for interest-based advertising and to opt-out of receiving interest-based ads. Depending on where you access our website from, you may also be asked to consent to our use of cookies, including advertising cookies.

Managing Preferences and Withdrawing Consent

You may at any time withdraw your consent with future effect and without affecting the lawfulness of processing of your Personal Data based on the consent you provided before you withdrew it, and exercise other controls regarding website and online data collection, interest-based advertising, your communication settings, and app preferences. Depending on the Service, collection and use of Personal Data may be required for the Services to work.

We provide you several ways to manage your preferences:

Cookie Use and Controls

IP Address Use

Web Pixels or Beacons Use

HTML5 Local Storage

Flash Cookie Use

Social Network Interaction and Widgets

Mobile Device Advertising IDs, Location, Sensor Data, and In-Range Device Data Use

Withdraw Your Consent for Use of Your Mobile Device IDs and Location Data for Analytics and Advertising

Change Consent Settings for Communication Preferences Read More

Transfers of Your Personal Data to Other Countries

The Personal Data Health Interventions processes, and all associated Services and systems, including registration, is housed on servers in the United Kingdom. If you are located outside of the United Kingdom, please be aware that Personal Data we collect will be processed and stored in the United Kingdom (the data protection and privacy laws in the United Kingdom may offer a lower level of protections than in your country/region).

By using our Services and submitting your Personal Data, you agree to the transfer, storage, and/or processing of your Personal Data in the United Kingdom. Where and as required, we will seek your explicit consent as outlined in this Privacy Policy.

Data Retention

We will retain your Personal Data for as long as you maintain an account or as otherwise necessary to provide you the Services. We will also retain your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Where we no longer need to process your Personal Data for the purposes set out in this Privacy Policy, we will delete your Personal Data from our systems.

Where permissible, we will also delete your Personal Data upon your request. Information on how to make a deletion request can be found here.

If you have questions about our data retention practices, please contact us through our Support Team.


We implement appropriate technical and organisational safeguards to protect against unauthorised or unlawful processing of Personal Data and against accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to Personal Data. Please be advised, however, that we cannot fully eliminate security risks associated with the storage and transmission of Personal Data.

Links to Other Websites. Please note that this Privacy Policy does not apply to the practices of companies that we do not own or control or to people that we do not employ or manage. Our Services may provide a link or otherwise provide access to Third Party Sites. We provide these links merely for your convenience. We have no control over, do not review, and are not responsible for Third Party Sites, their content, or any goods or services available through the Third Party Sites. Our Privacy Policy does not apply to Third Party Sites, and any data you provide to Third Party Sites, you provide at your own risk. We encourage you to review the privacy policies of any Third Party Sites with that you interact with.


We do not knowingly collect Personal Data online from children under 13 (note that the minimum age may vary based on country/region, and on local law). If you become aware that a child has provided us with Personal Data without parental consent, please contact us through our Support Team. If we become aware that a child under 13 has provided us with Personal Data without parental consent, we will take steps to remove the data and cancel the child's account.

How to Contact Us

If you have any questions, comments, or concerns about how we handle your Personal Data, then you may contact us through our Support Team or write to us at:

Health Interventions Limited

20 Bellcroft



B16 8EJ